Launch of the new Visual Brand Identity – 30.11.2010 Secop Announces New Logo and New Visual Brand Identity

November 30, 2010 – Secop is pleased to reveal its new logo and launch of the new visual brand identity. The company recently announced that it will be changing its name from Danfoss Household Compressors GmbH to Secop GmbH.

“The release of the new logo and visual brand marks a significant milestone and start of a new era for our company” said Mogens Søholm, President & CEO, “as it clearly illustrates our vision and ambition for the future. After being part of the Danfoss Group for nearly 55 years, we are excited and committed to establish our new brand and strengthen our position in the compressor market.”

The new logo embodies the new Secop using a contemporary, pure and simple typography. The white text on black background supports the company’s clear and straight forward style.

“We have positioned the name to the right to indicate our ambition to be in front with new technology and innovative solutions,” explained Mogens Søholm. He added, “Our new logo expresses that we believe the full value is only created when we work closely together with our customers and suppliers symbolized by the split in the O. We are pleased to have managed this new start successfully in such a short period of time with the particular support of AURELIUS as our new shareholder and to have a financially strong and reliable partner who backs us in further growing our business.”

The new visual identity builds on the company’s leadership position and expertise in designing and developing high effective and efficient leading compressor technologies.

Secop with its approx. 3,000 employees is a leading manufacturer for hermetic compressors for refrigerators and freezers, light commercial applications and 12-24-48 DC compressors for mobile applications and generates annual revenues of roughly 400 million Euros.

For more information on Secop, visit the website at

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